CASE STUDIES:
Construction & Infrastructure
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DEMPSEY CONSTRUCTION
Challenge
Dempsey Construction partnered with Jacob Tyler to revamp their brand messaging and enhance their online presence. Our mission: to create a narrative showcasing their culture, values, and quality. Dempsey wanted to design a standout website that sets a new industry benchmark.
Approach & Solution
Dempsey Construction partnered with Jacob Tyler to revamp their brand messaging and enhance their online presence. Our mission: to create a narrative showcasing their culture, values, and quality. Dempsey wanted to design a standout website that sets a new industry benchmark.
Visual Identity Development, Brand Messaging, & Guide
HENSEL PHELPS
Challenge
Hensel Phelps approached Jacob tyler to help them consolidate their content that was being updated by various branches on a national scale in order to make information easily searchable and to create a positive user experience.
Approach & Solution
We began with a UX blueprint to ensure easy navigation, intuitive movement, and effortless information retrieval, guiding our design and messaging strategies tailored to the client's needs and project goals. We built a Mega Menu around a total of four main navigation points (vs. 9 previously that focused specifically based on their requested KPI’s.
Deliverables
• UX Design
• Web Development & Copywriting
• Video Editing
• Ongoing Site Maintenance
WEBSITE UX DESIGN & DEVELOPMENT, COPYWRITING, MESSAGING
BIOS LIGHTING
Challenge
Helix Electric sought Jacob Tyler's expertise to revamp their outdated brand, which had not been updated in over a decade. With a focus on people, approach, technology, and innovation, Helix's story needed to be communicated to potential employees and customers.
Approach & Solution
The team at Jacob Tyler led a complete brand refresh, developing new messaging and a story that truly represents the company. We conducted market research and crafted a flexible, scalable website direction for Helix. The external rollout required an integrated campaign and a comprehensive website to build awareness for the new launch, enhance current relationships, and attract new customers.
Deliverables
• Messaging & Positioning
• Brand Guide
• UX Design
• Web Development & Copywriting
BRAND POSITIONING, MESSAGING, & GUIDE
WEBSITE DESIGN & DEVELOPMENT, SOCIAL MEDIA MARKETING
BIOS LIGHTING
Challenge
Founded by former NASA scientists and engineers, BIOS creates human and agricultural lighting. Jacob Tyler was tasked to build the BIOS brand from the ground up—from brand design through messaging, digital marketing, public relations and more
Approach & Solution
We crafted a modern visual identity and compelling messaging that highlighted BIOS’s mission, NASA heritage, and innovative lighting solutions for human and plant life. We developed targeted campaigns and digital strategies to raise awareness and generate interest in BIOS’s products, including social media management and targeted ads.
Deliverables
• Logo Development
• Messaging & Positioning
• Brand Guide
• UX Design
• Web Development & Copywriting
• Print & Advertising Design
• Public Relations
BROCHURE DESIGN & COPYWRITING
CAMPAIGN DEVELOPMENT, ADVERTISING, COPY WRITING
WEB DESIGN & DEVELOPMENT
TRADE SHOW BOOTH DESIGN
DIV13 (GM Business Interiors)
Challenge
Jacob Tyler partnered with GM Business Interiors to create a compelling ew brand identity, including a new name, logo, and website for their specialty construction business.
Approach & Solution
Jacob Tyler named the company DIV 13 (based on subdivisions of specialty construction. We designed a logo inspired by a bee, symbolizing the precision and efficiency of the best builders in the world. e built a modern, user-friendly website that highlights DIV 13's specialty construction services, featuring intuitive navigation and visually appealing design.
Deliverables
• Company Naming
• Logo Development
• Messaging & Positioning
• Brand Guide
• Web Development & Copywriting
• Marketing Collateral
Visual Identity Development, Brand Messaging, & Guide
BUSINESS CARDS & LETTERHEAD
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